Dr Nicole Hartley is a research academic with the Business School at the University of Queensland. Nicole’s career as an academic has spanned 12 years at institutions in both Sydney and Queensland. Her teaching expertise is in advertising, marketing strategy, digital media and consumer behaviour. Her specific research interests include service technology, virtualised services, customer-brand relationships, new media and service innovation.  Dr Hartley’s current research agenda focuses upon exploring customer perceptions of the advent of technology and various degrees of virtuality in the delivery of services. This research is currently focused within the uptake of telehealth services within the health sector.

Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK. Her publications can be found here.